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TELUS program receives global privacy recognition


TELUS has been awarded the HPE-IAPP Privacy Innovation Award by the International Association of Privacy Professionals in recognition of its Data for Good program.

Launched in April 2020 in response to the COVID-19 pandemic, Data for Good leverages an advanced approach to de-identified data analytics to aid all levels of government and public agencies in making more strategic and informed decisions based on real-world information.

“We are extremely proud of the contribution TELUS has made to Canadians’ understanding of COVID-19 and our ability to measure many elements of the response to the pandemic,” said Pam Snively, Chief Data & Trust Officer at TELUS, in a prepared statement. “We believe that there is a very clear and strategic benefit to our society that can be achieved by using de-identified data to aid researchers in their efforts to stem the spread of COVID-19, and we are grateful for the IAPP’s recognition.”

Data for Good allows health authorities and qualified academic researchers to use de-identified data from TELUS Insights to measure progress and assess additional opportunities to help stop the spread of COVID-19 without compromising the personal privacy of Canadians.

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“The fact that we had been working for years on how to use data to solve problems without compromising the privacy of our customers meant that we could hit the ground running when COVID-19 first emerged,” said Michael Cihra, Vice-President for Internet of Things at TELUS. “Adapting the TELUS Insights service to aid in predicting and measuring the impact of the virus was able to happen so quickly because we had already partnered with our Data and Trust team to address the fundamental questions about how to use data responsibly, and I think the value of that collaboration is reflected in the IAPP’s recognition of Data for Good.”