Retailers using facial recognition in many ways
By Canadian Security
News Retail biometrics facial recognition video surveillanceShoppers may not know it, but video surveillance and facial recognition software may be scanning their faces while they are shopping. The retailer may be analyzing their reactions, checking them against known shoplifters, or identifying them for reward programs.
A recent article on CBC.ca discusses the uses of facial recognition in retail, and the possible privacy and legal implications.
In the article, Pierre Racz, CEO of Montreal’s Genetec, says the technology is being used by major Canadian retail and coffee chains. He explains that with Genetec’s system, the computer will be able to recognize you, but no one else will. “We store two copies of the video,” Racz told CBC, “one which is encrypted, and which is only available if the chief privacy officer wants to decrypt that video. And the other copy is blurred.”
Read the full story here.
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