G4S appoints Eli Vetcherebine to business development manager, national sales

In this new position, he will lead the overall implementation of sales initiatives to increase business opportunities and generate revenue from national and regional customers. He will also design and implement customer penetration strategies and sales approaches on a national level.

Vetcherebine has held various titles in the security industry including operations manager, regional sales manager and supervisory regional sales manager. Most recently, he served as business development manager/director for Africa, Middle East and the Caribbean at Visual Defence Inc., where he was part of the business development team, focusing on international business and government deals in the aviation and maritime sectors.